Midinger turned Haas Grotesk into a modern, corresponding to all the canons of the Swiss school of design (functionality and simplicity), the font, calling it again unnecessarily “unexpectedly” – Neue (new) Haas Grotesk. His rethinking was revealed to the world by designer Max Midinger and Edward Hoffman, who led them.
Where did Helvetica come from? It originated in the second half of the 1950s from the already existing and owned by the Swiss Haas typewriter typeface with a very “original” name Haas Grotesk (a grotesque note on typography is the name of a sans serif font).
