Take a look at as many different logos as possible. Keep in mind that just because something is super popular in your industry doesn’t mean that you have to mimic it, especially if you’re trying to be a disruptor in the industry. Don’t be afraid to look outside of your particular industry if you like a brand because it has a similar vibe and feel that you want for your branding, take inspiration from it. Once you have your brand values solidified, you’ll want to go out and try to find similar companies and brands in order to see what they’re doing. Tip #2: Research competitors and look for inspiration Collaborate with your team once you have these core concepts solidified in order to get a second or third opinion to dig further into your brand values.
Start with the core concept that you’re going to build your brand around, and write out all the connecting, applicable words to help narrow down what you want your brand to represent.
